Josh Griffin
VP, Client Leader at Design Bridge & Partners
London, United Kingdom
TitleSVA Masters in Branding
Agency
Campaign SVA Masters in Branding
Advertiser School of Visual Arts
Brand School of Visual Arts
Date of First Broadcast/Publication 2020
Business Sector Colleges, Universities & Education Centers
Philosophy An unparalleled program deserves an unparalleled identity. We created a brand identity for the SVA Masters in Branding (MIB) program that continuously evolves, reflecting the unique program structure and the symbiotic flow of brand and culture. We designed a first-of-its-kind regenerative typeface and curated a dynamic color palette to capture provocative objects and moments of our time. We also created a campaign using iconic brands to dramatize what it means to be a Master in Branding, and a launch video that occupies the mind of a student in the program as they embark on their journey.
Media Type Corporate/Brand Identity
Length
Global Chief Creative Officer
Chief Executive Officer (CEO)
Executive Creative Director
Creative Director
Group Account Director
Group Account Director
Strategy Director
Brand Director
Producer
Senior Designer
Senior Designer
Senior Designer
Copywriter
Copywriter
Copywriter
Film & Motion Designer
Film & Motion Designer
Photographer
Photographer
Photographer
Retoucher
Retoucher
Print Production Director
Senior Account Manager
Account Executive
Account Executive
Integrated Communications Manager
Brand Manager
Typographer
Website Developer
Website
Website

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