Felipe Gaucho
Creative Director at Ogilvy
Rio de Janeiro, Brazil
TitleEverybody at Home (Mommy)
Advertiser Kroton Educacional
Brand Anhanguera University
Date of First Broadcast/Publication 2021 / 1
Story Anhanguera is one of the biggest academic institutions in Brazil. Since the start of the coronavirus pandemic, 100% of students are studying from home, which means studying including all its distractions and setbacks. As colleges and universities had gradually been re-opened after coronavirus lockdown, we invited students to come back to classrooms with TikTok-style videos following the concept "Has it been tough to study at home when everybody is at home?"
Media Type Web Film
Length
Creative Director, Copywriter

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