Shaun Frazao

Shaun Frazao

Media Director at Penquin Advertising
Johannesburg Area, South Africa, South Africa

About me

As a seasoned media strategist and researcher, I have developed and contributed to many successful campaigns in the corporate, public and political landscape. I currently work as the Research and Insights Executive at SPACEgrow Media, a strategy and advertising agency based in Johannesburg (South Africa). I am responsible for gathering and interpreting insights that contribute to helping me create very target specific campaigns. Additionally I am responsible for developing and driving digital projects and campaigns.

I possess specialised knowledge in digital political communication. I am working on various dissertations and academic articles ranging from Personalisation of Politics in South African Election Campaigns on Social Media, to the comparison of the Diffusion of the Arab Spring and #MustFall Transnational Movements.

I have contributed to a range of academic discussions regarding social change specifically focusing on creating successful Corporate Social Initiatives and I serve on the Board of Directors of the Burke Scholarship a programme dedicated to advancing democracy by training and developing extraordinary journalists.

I believe in creative problem solution within the work environment. My communication and social skills empower me to adapt to any situation or challenge that the work environment may throw at me. I strive towards implementing vision with action to change the world in every possible sphere I perceive as my task.


Media Director
Bramley, South Africa
August 2018 - Present (5 months)
As media director and head strategist, I develop data-led advertising, communication and media strategies that utilises behavioural change models to reach business objectives. I oversee and guide the through-the-line (traditional and digital) team in developing media plans and campaigns.
HOD: Digital and Intelligence
South Africa
January 2017 - Present (2 years)
Research and Insights Executive
South Africa
August 2016 - December 2016 (4 months)


Master of Arts in Communication

January 2015 - November 2017 (2 years 10 months)

BA (Hons) Communication for Social Change (Cum Laude)

January 2014 - December 2014 (11 months)

BA Communication (Cum Laude)

January 2011 - December 2013 (2 years 11 months)

Other professional activities

Board Director

January 2017 - Present (2 years)

Similar Talent

David Kelly
VP Media Director
Adriana Roza
Media Director
F/Nazca Saatchi & Saatchi Publicidade Ltda., São Paulo
Neil Goodspeed
Director of Media
Carmichael Lynch
Diane Schiller
Media Director
Integrated Advertising Network
Rosana Ribeiro
Media Director
MullenLowe Brasil
John Padgett
Media Director
Hauser Group
Analesa Smith
Media Director
Debbie Haber
Media Director
Van Winkle + Associates Atlanta

Create a free Talent profile and become a member of AdForum

Get Started