As a seasoned media strategist and researcher, I have developed and contributed to many successful campaigns in the corporate, public and political landscape. I currently work as the Research and Insights Executive at SPACEgrow Media, a strategy and advertising agency based in Johannesburg (South Africa). I am responsible for gathering and interpreting insights that contribute to helping me create very target specific campaigns. Additionally I am responsible for developing and driving digital projects and campaigns.
I possess specialised knowledge in digital political communication. I am working on various dissertations and academic articles ranging from Personalisation of Politics in South African Election Campaigns on Social Media, to the comparison of the Diffusion of the Arab Spring and #MustFall Transnational Movements.
I have contributed to a range of academic discussions regarding social change specifically focusing on creating successful Corporate Social Initiatives and I serve on the Board of Directors of the Burke Scholarship a programme dedicated to advancing democracy by training and developing extraordinary journalists.
I believe in creative problem solution within the work environment. My communication and social skills empower me to adapt to any situation or challenge that the work environment may throw at me. I strive towards implementing vision with action to change the world in every possible sphere I perceive as my task.