Steve Yanor

Steve Yanor

CEO at Sky Alphabet Social Media Inc.
Vancouver, Canada

Summary

Social media is a great opportunity for brands looking to grow. For companies competing for attention against better funded, better known adversaries, social media levels the playing field.

I operate a leading social media marketing agency in Vancouver. Do you have a vision? I will help you make it a reality.

Own your audience: unlike traditional advertising, social platforms like Twitter and LinkedIn ensure that even small companies have an opportunity to compete successfully against larger, better known brands. That's because the opportunity to engage audiences is equal.

With the right software, developing an audience on social media is not difficult. We coded our own approach exactly for this purpose: building solid audiences.

We use tactics borrowed from the competitive world of the equity markets to sharpen the competitive edge of our clients. Social media is smart media. Get the advantage of social.

Please connect now.

We manage, maintain and grow social profiles across 11 social media platforms. Check us out at https://twitter.com/skyalphabet or our website at https://skyalphabet.com

BACKGROUND
Steve Yanor is a marketing & sales executive with a history of creating and building major brands. He has a world-class track record of user acquisition, revenue production, and P&L management at international agencies. Through $45 billion in capital markets experience gained through the launch of marquee Initial Public Offerings (IPOs), Steve has deep expertise in digital marketing, including video, social and mobile marketing.

A social media specialist, Steve has critical experience with establishing credibility for brands, public companies and executives by employing techniques across digital marketing, investor relations, mobile media, and content marketing.

Connect with Steve today or follow him on Twitter @skyalphabet

Positions

Managing Director
SKY Alphabet Social Media Inc.
Canada
September 2011 - Present (6 years 2 months)
SKY Alphabet Social Media is a social media marketing agency. We implement marketing strategies that lead to top market positions. We are Twitter specialists - a rare breed. Follow us @skyalphabet

We implement comprehensive content strategies. We write and curate content that appears across all social media platforms (Twitter, LinkedIn, Facebook, Instagram) so that our clients build and fortify top market positions.

Our campaigns roll out across all social platforms with a strong side of data. We compile Twitter intelligence databases to understand things such as who uses certain hashtags such as #onpoli #investmentbanking or #CRE. This is valuable information.

We roll up our sleeves to get things done with exacting standards. We always collaborate and thrive in unstructured environments. We go with the flow and use whatever resources we have to get the best job done.
Sr. Managing Director, Capital Market Communications Division
Merged Global Financial Communications Company
United States
January 2005 - December 2010 (5 years 11 months)
International integrated public and financial relations firm with 60+ offices. FP500 accounts including Heineken, Coca-Cola and UBS. Responsible for the development and creative execution of strategic marketing, research and product management of the investor sales channel to drive growth and maximize revenue opportunities.
Chief Operating Officer
Imagination Global Investor Communications USA Inc.
United States
January 2002 - December 2005 (3 years 11 months)
Oversight of the North American capital markets division. Responsible for executing multi-billion dollar IPOs and equity transactions with Morgan Stanley, Goldman Sachs and other investment banks. Some IPOs include DreamWorks Animation ($940M), GE's spin of Genworth Financial (Largest IPO of 2004), Motorola's spin of Freescale Semiconductor ($2.4 Billion) and subsequent privatization by Blackstone and TPG ($16.7 Billion). Day-to-day planning, development and execution of marketing materials related to equity transactions. Developed a complementary "investor day" business to assist public companies with their annual investor event. Successfully executed plan to maximize revenue opportunities by forging new client relationships and expanding the company's reach into new categories.
VP Marketing
Lionsgate Entertainment
Canada
1996 - 1999 (3 years)
Prior to accepting the position as VP, Marketing and Communications at Lions Gate, I was retained as an IPO consultant by Frank Giustra. For about a year leading up to the IPO, I handled all of the investor messaging and grassroots marketing, building the new brand with the film community and our new partners. The first job of building any new public company from scratch is to create an aura about the company's goals, mission, and long-term vision. LionsGate had generous amounts of all three. Once I was an employee (#4) I wrote the annual report, helped the company through a reverse IPO and worked with our new film distribution and production units to ensure everyone had the information and messaging to be successful.

Education

Certified Advertising Agency Practitioner - Communications GradeA

Institute of Communication Agencies
Activities and Societies: NABS - The National Advertising Benevolence Society. I was the creative director for a one-off event for this fine organization. We created a 45 rpm single that was mailed to member agencies. The record, once removed from the sleeve, revealed the invitation.

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