Billie - "Project Body Hair"

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Title	Project Body Hair
Campaign	Project Body Hair
Advertiser	Billie
Brand	Billie
Date of First Broadcast/Publication	2019
Business Sector	Shaving
Philosophy	Project Body Hair is a celebration of female body hair, wherever it is or isn’t. For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all. By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments.
Media Type	Digital
Length	118 seconds
Sound Design & Mix	Wave Studios
Post Production Company	Whitehouse Post
Creative Director	Marie Ronn
Creative Director	Tim Cairns
Creative Director	Noemie Le Coz
Co-Founder	Georgina Gooley
Co-Founder	Jason Bravman
Executive Producer	Amy Kommatas
Director	Ashley Armitage
Executive Post Producer	Caitlin Grady
Executive Post Producer	Frank Devlin
Editor	Lizzy Graham
Post Production Producer	Jessica Mann
Colourist	Aubrey Woodiwiss
Colour Assistant	Bree Brackett
Audio Engineer	Aaron Reynolds
Art Director	Katie Minchak
Director of Photography (DOP)	Andrew Maso
Flame Artist	John Price
Music Executive Producer	Vicky Ferraro
Visual Effects	Carbon
Production Company	Whitehouse Post