Kirby Ho
Singapore, Singapore
TitleThe Cleft Collection
Agency
Campaign The Cleft Collection
Advertiser Smile Asia
Brand Smile Asia
Date of First Broadcast/Publication 2018 / 5
Story Each year, over 100,000 children in Asia are born with cleft conditions, birth defects that turn the simple act of eating into a challenging task. In order to raise awareness of the situation, Smile Asia designed The Cleft Collection. This unique set of cutlery was deliberately designed to change the way people eat so they can experience how difficult every meal is for children with cleft lip and palate. The silverware was first unveiled at a dinner event at the Ritz-Carlton Singapore, where unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal.
Media Type Product Design/Development
Length
Creative Director
Producer
Associate Creative Director
Art Director
Art Director
Copywriter
General Manager

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