Title | A Mate Doesn’t Let A Mate Drink Drive |
Agency | Y&R London |
Campaign | A Mate Doesn’t Let A Mate Drink Drive |
Advertiser | Department for Transport |
Brand | Department for Transport |
Date of First Broadcast/Publication | 2018 / 3 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | A Mate Doesn’t Let A Mate Drink Drive |
Story | Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking March 13, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.” |
Media Type | Television & Cinema |
Length | |
Chief Creative Officer | Jonathan Burley |
Creative Director | Jim Bolton |
Creative Team | Nina Beyers |
Creative Team | Tom Espezel-Bentley |
Creative Team | Sean Johnson |
Creative Team | Josh Pearce |