| Title | KEW Cello 2017 - Formula 1 |
| Brief | Scenes of Formula 1 cars screeching around a track. The camera pans down to cellist Benjamin Glorieux mimicking their sound. Classical music channel Klara believes the renowned Queen Elisabeth competition for cello is as exciting as a Grand Prix. But more enjoyable to listen to. |
| Agency |
FamousGrey
|
| Campaign |
KEW Cello 2017 - Formula 1
|
| Advertiser |
Radio Klara
|
| Brand |
Koningin Elisabeth Wedstrijd Cello 2017
|
| Posted | November 2017 |
| Business Sector | TV/Radio Programs & Stations
|
| Story | Klara is a radio channel for classical music. Their aim is to bring classical music closer to a broad audience, since classical music is the ancestor of almost all music we know and like today. This year they wanted to announce the renowned Queen Elisabeth competition for Cello, which they extensively broadcast, in their typical way: light hearted and with a touch of humour. And to prove that the cello is a special instrument, they worked together with the well-known cellist Benjamin Glorieux. |
| Problem | The Queen Elisabeth Competition is a competition for career-starting musicians held in Brussels. The competition is named after Queen Elisabeth of Belgium. It is a competition for classical violinists, pianists, singers and cellists. The Competition aims, above all, to help talented young musicians launch their international careers, by offering them an opportunity to perform before a large audience. Extensive media broadcasting (on radio, television, and the Internet) of each session offers candidates a chance to come into contact with professionals from all over the world and to take up numerous opportunities for engagements worldwide. |
| Media Type |
Television
|
| Executive Creative Director |
Katrien Bottez
|
| Creative Director |
Iwein Vandevyver
|
| Copywriter |
Iwein Vandevyver
|
| Art Director |
Tom Jacobs
|
| Account Manager |
Miet Lust
|
| Sound Design Company |
Klankwerk
|