St. Vincent de Paul - "Impossible Choices"

In The Company of Huskies

In The Company of Huskies Dublin, Ireland

3770

This ad is part of the ACT Responsible Collection

Brand: St. Vincent de Paul
Country: Ireland

Advertiser: St. Vincent de Paul

Title	Impossible Choices
Agency	In The Company of Huskies
Campaign	Impossible Choices
Advertiser	St. Vincent de Paul
Brand	St. Vincent de Paul
Date of First Broadcast/Publication	2020 / 11
Business Sector	Charities, Foundations, Volunteers
Philosophy	Creative agency In the Company of Huskies announces the launch of St. Vincent de Paul's (SVP) annual appeal. SVP is Ireland's largest charity and they receive more than 150,000 calls each year, usually from people in need of food. Unfortunately, the number of people that need help has grown this year. With many normal channels for donations, such as church gate collections and the SVP's shops, being disrupted due to the pandemic, this year will be the most challenging. The campaign highlights the situation faced by many families who live below the poverty line. Already stretched households will face difficult decisions this winter. 'Impossible Choices' reminds us that there are families that are often faced with having to choose between food and heating or giving their children presents. The campaign includes a 30" TVC, outdoor, digital and activations. In the Company of Huskies, who have worked with SVP since 2015, was tasked with finding new ways to create additional income streams outside of the traditional methods. As physical visits to people's homes are curtailed, the ability to deliver food hampers or toys is limited, so SVP wanted to make it easier to donate virtual toys and food this Christmas. To do this, the second part of the campaign will launch at the beginning of December. Huskies, in partnership with their clients Smurfit Kappa and BWG, created the 'Empty Toy Box Appeal' and ‘Empty Plate Appeal’. For every empty toy box and plate bought, a donation will go towards ensuring a child will have what they need this Christmas.
Media Type	Television
Length	30 seconds
Creative Director	Damian Hanley
Business Director	Nessa Van Rooyen
Senior Account Manager	Fiona Cunniffe
Art Director	Greg Colley
Copywriter	Cillian Kenny
Head of Design	Chris Flynn
Designer	Emily Blaney
Advertising Manager	Rose McGowan
Advertising Manager	Nichola Mullen
Advertising Manager	Daniel Alvey
Advertising Manager	Andy Heffernan
Advertising Manager	Deirdre Mullen
Advertising Manager	Aoife McKiernan
Production Company	Motherland
Director	Ellius Grace
Executive Producer	Ross Killeen
Agency Producer	Brian Daly
Producer	Keith Bradley
Producer	Aaron McEnaney
DP	JJ Rolfe
Editor	Laura Briggs
Graphics	John O'Hagen
Casting	Ali Coffey Casting
Location	Banba Toymaster
Production Designer	Kate Moylan
Production Designer	Hannah McAteer
Grade	Screenscene
Grade	Donal O'Kane
Music	John Walsh
Sound	Mark Richards
Sound Production	Mutiny Dublin
Music Producer	Ciaran Walsh
Photographer	Liam Murphy