Interreligious Council - "One Book for Peace"

Y&R Dubai

Y&R Dubai Dubai Media City, United Arab Emirates

6945

Title	One Book for Peace
Agency	Y&R Dubai
Campaign	One Book for Peace
Advertiser	Interreligious Council In Bosnia & Herzegovina
Brand	Interreligious Council
Posted	June 2017
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	The One Book brought together the teachings of both the Koran and the Bible to show how similar they are. Messages of peace, love and hope were printed side by side. The book was sent to influential figures around the globe, but everyone could experience it via a website. The One Book is a small but significant attempt to bring two great religions closer together. The book was even the impetus for the first inter-faith prayer since the end of the Bosnian war. What to the Bible and the Koran have in common? A great deal, suggests this project, which brought texts from both together to demonstrate how much they have in common. So why can't these two great religions come closer together too?
Media Type	Case Study
Length	122 seconds
Creative Director	Kalpesh Patankar
Creative Director	Ana Sutic
Copywriter	Sambhav Khandelwal
Art Director	Igor Milovanovic
Art Director	Kalpesh Patankar
Art Director	Vineet Naik Parrikar
Photographer	Dusan Petkovic
Agency Producer	Aleksandar Krstic
Production Company	Emote production
Graphic Designer	Kalpesh Patankar
Managing Director	žArko Sakan
Account Service	Jasmina Nikolić
Creative Management	Lazar Sakan
PR Director	Branka Conic