| Title | DOLL |
| Brief | Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The press designs, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse. |
| Agency |
UP IN THE SKY LIMITED
|
| Campaign |
#BreakTheCycle Campaign
|
| Advertiser |
Project Alert Violence Against Women
|
| Brand |
Project Alert Violence Against Women
|
| Date of First Broadcast/Publication |
2018 / 6
|
| Business Sector | Racial/Ethnic/Minority/Disability Awareness
|
| Tagline | Break The Cycle |
| Story | CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM. |
| Philosophy | A rag doll is colored with red bruises and sits broken and damaged. The copy brought the image to fore as the calm acceptance of a child to domestic violence. Something that should not be |
| Problem | The impact of domestic violence on children is not well recorded in Nigeria. the campaign sought to make this a topical issue for discuss |
| Result | The ad has been well received and shared across social media and whatsapp chat groups for awareness and sensitization – press results |
| Media Type |
Print
|
| More Information | http://www.projectalertnig.org/ |
| Creative Director |
Omaga Idirigbe
|
| Copywriter |
Oje Ojeaga
|
| Copywriter |
JESSICA IWAYEMI
|
| Agency Producer |
Bolanle Akintomide
|
| Brand Manager |
Olawale Mada
|
| Director |
Tolulope Ajayi
|
| Brand Strategy Director |
Idiareno Atimomo
|
