| Title | Send them this |
| Agency | &Co. / NoA |
| Campaign | Send them this |
| Advertiser | Roskilde Festival |
| Brand | Roskilde Festival |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Trade Shows, Events & Festivals |
| Tagline | Send them this |
| Story | Young people have to listen to a lot. They do too little and party too much. But the truth is that when they meet with 130,000 like-minded people at the Roskilde Festival, they help make a huge difference just by being there. The Roskilde Festival is the biggest festival in Northern Europe. Every year the festival poster has some of the biggest music acts on it. Last year Kendrick Lamar, Rosalia, Lil Nas X etc. played. But what a lot of young people don’t see on those impressive posters, are the two words at the bottom of the festival program: NON PROFIT. The meaning of those words are hefty: Everybody attending the festival help raise money to charitable causes each year. Over the years, Roskilde Festival has donated 429.000.000 DKK to charities, activities, and causes supporting the youth. This video is a tool to understanding what NON PROFIT actually means. But more importantly, a video young people can share with all the haters and party poopers. |
| Media Type | Digital |
| Length | |
| Market | Denmark |
| Soundtrack | Jungle |
| More Information | https://www.roskilde-festival.dk/da/years/2024/news/send-them-this/ |
| Head of Marketing | Mads Mikkelsen |
| Marketing Coordinator | Maja Buur Bækgaard |
| Social Media Manager | Louise Gade Kohl |
| CONTENT MANAGER | Louise Gade Kohl |
| Creative Director | Rune Petersen |
| Creative Director | Kristian Eilertsen |
| Graphic Designer | Kenneth Andersen |
| Account Manager | Nusha Haghighi |
| Strategic Planner | Søren Ravn |
| Communication Planner | Mark Ellegaard Nielsen |
| Client Services Director | Thomas Christensson |
| Producer | Sidsel Ihle Eliasen |
| Music | Jungle |
| Director | Alexander Topsøe |
| Editor | Alexander Topsøe |
| Editor | Frederik Topsøe |
| Grade | Frederik Topsøe |
| Sound Design Company | Supersonic |
More Work
SEE ALLMakes Difficult Easy
- BRAND:
- MobilePay
- AGENCY:
- &Co. / NoA
The Tower
- BRAND:
- Tivoli amusement park
- AGENCY:
- &Co. / NoA
Roller Coaster
- BRAND:
- Tivoli amusement park
- AGENCY:
- &Co. / NoA
Help a small Dane
- BRAND:
- Sun Safety
- AGENCY:
- &Co. / NoA
Welcome Listeners
- BRAND:
- HiFi Klubben
- AGENCY:
- &Co. / NoA
Katblocker
- BRAND:
- HK Union
- AGENCY:
- &Co. / NoA