| Title | MAKE BEER STAND OUT AGAIN |
| Brief | ‘hike’ was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign.The old 'hike' label had been passed by. Everything has constantly become shorter, quicker and faster – there’s so much content around that there’s no other way. So we created a simple, bold visual identity, based on text symbols.All beer clichés were removed – no hops, mills or barrels. This way ‘hike’ got a minimalistic design with an expressive visual code that can adapt to any context of use. |
| Agency | BBDO Ukraine |
| Campaign | MAKE BEER STAND OUT AGAIN |
| Advertiser | Obolon |
| Brand | hike |
| Posted | November 2019 |
| Business Sector | Beers, Ciders, Lagers |
| Story | ‘hike’ is a mass market beer brand owned by one of Ukraine's largest breweries. It was introduced in 2004 and spent more than a decade on the market without any major changes to its label or logo. |
| Media Type | Packaging Design |
| Executive Creative Director | Anze Jereb |
| Creative Director | Denis Keleberdenko |
| Art Director | Mariia Plotnikova |
| Art Director | Rostyslav Vyshnevyi |
| Copywriter | Dima Kishka |
| Head of Brand | Maria Teterin |
| Designer | Andriy Kosmeniuk |
| Designer | Ihor Chalyi |
| Motion Designer | Oleksiy Katruk |
| Producer | Alexsandra Guliai |
| Account Director | Marina Kitaeva |
| Senior Account Manager | Anastasia Bezhevets |
| Account Manager | Anna Volovitska |
More Work
SEE ALLRIVER MALL. BRUSHES INSTEAD OF A LOGO
- BRAND:
- River Mall
- AGENCY:
- BBDO Ukraine