| Title | Basada en vuelos reales |
| Agency | McCann Spain |
| Campaign | Basada en vuelos reales |
| Advertiser | Iberia |
| Brand | Iberia |
| Date of First Broadcast/Publication | 2022 / 3 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian // TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster Portal Back // |
| Story (original language) | TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian // TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster Portal Back // |
| Philosophy | TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian // TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster Portal Back // |
| Philosophy (original language) | El propósito de marca de Iberia lleva siendo el mismo desde hace más de 95 años: conectar personas generando prosperidad. Y hacerlo, por supuesto, desde España, con acento español. Ha llegado el momento de contar todo lo que Iberia ha hecho durante tanto tiempo. Y sobre todo, de explicar el efecto que el desarrollo de su actividad, y su manera de desempeñarla, tiene en las personas y la sociedad en general. En la nueva campaña, creada por McCann, el objetivo ha sido trasladar el propósito de la marca a través de casos muy concretos, pequeños trozos de la historia de la compañía muchas veces desconocida para el público, remarcando siempre que para Iberia volar va mucho más allá de llevar personas de un lugar a otro. Desde la realidad, a través de mensajes de audio de vuelos reales, escuchamos las voces de empleados de la compañía –pilotos, tripulación de cabina, personal de tierra– descubriendo momentos significativos y emotivos en el día a día de Iberia que demuestran su compromiso absoluto con nuestro país, especialmente en los momentos en los que más necesario ha sido estar ahí, así como su capacidad para conectar a millones de personas alrededor del mundo, su relevante papel en las relaciones de negocios y su incondicional apoyo al talento y la cultura española. TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian // TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster Portal Back // |
| Problem | TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian // TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster Portal Back // |
| Problem (original language) | TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian // TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster Portal Back // |
| Result | TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian // TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster Portal Back // |
| Result (original language) | TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian // TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster Portal Back // |
| Media Type | Television |
| Length | |
| Advertising Manager | Gemma Juncá |
| Advertising Manager | Sophie Deslandes |
| Advertising Manager | Luna Alzola |
| Advertising Manager | Marta Basterra |
| Advertising Manager | Jesus de la Torre |
| General Creative Director | Emiliano Gonzalez De Pietri |
| Group Creative Director | Martín Subercaseaux |
| Creative Team | Ricardo Rovira |
| Creative Team | Virginia Mosquera |
| Chief Strategy Officer | Agustín Soriano |
| Strategy Director | Lara Bardal |
| Account Management Team | Carmen Marfil |
| Account Management Team | Marta Torrecillas |
| Account Management Team | Clara Mateos |
| Account Management Team | Cristina Sanchez de Toro |
| Production Company | Garlic films |
| Director | Gonzaga Manso |
| Director of Integrated Production | Paloma Adrién |
| Executive Producer | Juan Torres |
| Producer | Sonia Cremerius |
| Executive Producer | Irene Núñez |
| Executive Producer | Álvaro Gorospe |
| Producer | Paco Ponce De León |
| Music | Aimar Molero |
More Work
SEE ALLBasado en vuelos reales
- BRAND:
- Iberia
- AGENCY:
- McCann Spain
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Tía Carmen
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- AGENCY:
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