SVP, Global Director of Creative Excellence, McCann Worldgroup
at
McCann
Los Angeles, United States
| Title | The X-Tinction Timeline |
| Brief | On July 23rd, Elon Musk killed the little blue bird when he rebranded Twitter to X. The world couldn’t believe what was happening. But what was even more unbelievable, was the fact that the death of a virtual animal species caused a bigger outcry than the extinction of vast numbers of species on our planet.So, WWF turned Twitter’s rebranding into a pamphlet for species’ conservation and therefore created a timeline with the evolution of the Twitter logo to the rebranding of X. A simple image that disarmingly made visible the parallels of the death of the Twitter logo to the real extinction of species through the message: “Protect our wildlife, before it’s too late.” |
| Agency | McCann Worldgroup Germany |
| Campaign | The X-Tinction Timeline |
| Advertiser | WWF Germany |
| Brand | WWF Species protection |
| Date of First Broadcast/Publication | 2023 / 7 |
| Story | The leading organization in wildlife conservation and endangered species. |
| Media Type | Digital |
| Executive Creative Director | Pedro Americo |
| Chief Executive Officer (CEO) | Jan-Philipp Jahn |
| Copywriter | Antonia Kistner |
| Head of Business Development | Wiebke Amelung |
| PR Consultant | Jessica Fuchs |
| SVP/Global Creative Director | Ann-Christine Diaz |
| Creative Manager | Connie Bedenk |
More Work
SEE ALLFighting to Remember
- BRAND:
- Zikaraon Basalon
- AGENCY:
- McCann Tel Aviv