Wendy's - "The Wendy's Phone (Film)"

McCann Canada

McCann Canada Toronto, Canada

Awards

1487

Brand: Wendy's
Country: Canada

Advertiser: Wendy's

Title	The Wendy's Phone (Film)
Agency	McCann Canada
Campaign	Wendy's Phone
Advertiser	Wendy's
Brand	Wendy's
Posted	November 2022
Story	We needed people to download the Wendy’s mobile app. But everyone’s phones were already full of similar, competitive apps that offer exclusive promotions and rewards. So we created a reward no Wendy’s fan could resist.The Wendy’s Phone is a fully functioning smart-phone featuring a custom voice assistant. Just say “Hey, Wendy!” and you can set an alarm, get directions, even ask Wendy to tell you a joke. Just don’t be surprised if all answers lead to you ordering Wendy’s.
Media Type	Case Study
Chief Strategy Officer	AJ Jones
Account Planner	Liam Brown
Chief Creative Officer	Josh Stein
Creative Director	Amy ONeill
Creative Director	Bill Schaefer
Art Director	Kyle Shields
Art Director	Jonathan Guy
Copywriter	Mike Takasaki
Executive Producer	Jacqueline Bellmore
Account Manager	Patrick ODonovan
Account Director	Alexandra Lindsay
Account Director	Theo Wolski-Davis
Vice President (VP)	Diane Ridgway-Cross
Head of Business Development	Diane Ridgway-Cross
Social Media Team	Brad Richardson
Social Media Team	Phil Dos Santos
IT	Andy Langs
IT	Simon Gauvin
Media Director	Initiative
Vice President (VP)	Ishma Alexander-Huet
Client Manager	Ishma Alexander-Huet
Account Director	Raichelle Ursua
Communication Designer	Christina White
PR	Ketchum
Managing Director	Erin Manning
Vice President (VP)	Bernard Cote
Associate Account Executive	Emily Keen
Production	CRAFT Toronto
Director	Travis Wood
Photographer	Travis Wood
Director of Photography (DOP)	Alex Tong
Production Company Producer	Wendy Linton
Production Company Producer	Kristina Loschiavo
Editor	Emmett Crofton-Maloney
VFX Artist	Emmett Crofton-Maloney
	Dino Cuzzolino
Retoucher	Jean-Pierre Goulet
Project Manager	Tiffany Punnett
Production	Dhruv Works
Chief Connection Officer	Gail Dhruv
Account Manager	Gail Dhruv
Project Manager	Monika Glinskyte
Mobile Engineer	Mindaugas Cesna
Account Executive	Laurynas Pletkus
Production	247 Integrated Inc
Account Executive	Mike Sanham
Production Manager	Jeff Easun
Voice Director	Roger st-Denis
Engineer	Roger st-Denis
Talent/Actors	Liane de Lotbinière