| Title | The Background Catalog |
| Agency | Don |
| Campaign | The Background Catalog |
| Advertiser | Cencosud |
| Brand | Easy |
| Date of First Broadcast/Publication | 2020 / 5 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Tagline | The first products catalog designed to be used as backgrounds for video calls. |
| Story | Lately, we realized that lots of things can be done in a video call. And, at the same time, we realized there are parts of our homes that we don’t want others to see. So, Easy, a home improvement store from Colombia, took advantage of those things that people don't want to show about their homes, in order to show our products by creating the first products catalog designed to be used as backgrounds for video calls. |
| Media Type | Web Advertising/Banners |
| Length | |
| Chief Creative Officer | Gabriel Huici |
| Executive Creative Director | Rafael Quijano |
| Executive Creative Director | Dario Gonzalez |
| Copywriter | Felipe Alarcón |
| Copywriter | Federico Alonso |
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