| Title | Kitchen |
| Agency | Sancho BBDO |
| Campaign | Home Deserves Better |
| Advertiser | Mercado Libre |
| Brand | Mercado Libre |
| Date of First Broadcast/Publication | 2019 / 7 |
| Business Sector | Online Retail, E-store |
| Tagline | Your home deserves better |
| Story | We've all entered someone's home and immediately thought "what the hell was he thinking while decorating this place?". With that in mind Mercado Libre, Latin-america's biggest e-commerce and Amazon's competition, decided to leave behind the always-safe-road of showing beautiful homes and furniture to promote their site, but instead shake people up with a 3D construction of the common ugly truth that lies inside our homes and we don't want to see, or even worse, love to see! |
| Media Type | |
| Creative Director | Diego Tovar |
| Art Director | Sergio Ortega |
| Art Director | Sergio Cuellar |
| Copywriter | Diego Tovar |
| Copywriter | Carlos Ortiz |
More Work
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