Title | Living Room |
Agency | Sancho BBDO |
Campaign | Home Deserves Better |
Advertiser | Mercado Libre |
Brand | Mercado Libre |
Date of First Broadcast/Publication | 2019 / 7 |
Business Sector | Online Retail, E-store |
Tagline | Your home deserves better |
Story | We've all entered someone's home and immediately thought "what the hell was he thinking while decorating this place?". With that in mind Mercado Libre, Latin-america's biggest e-commerce and Amazon's competition, decided to leave behind the always-safe-road of showing beautiful homes and furniture to promote their site, but instead shake people up with a 3D construction of the common ugly truth that lies inside our homes and we don't want to see, or even worse, love to see! |
Media Type | |
Creative Director | Diego Tovar |
Art Director | Sergio Ortega |
Art Director | Sergio Cuellar |
Copywriter | Diego Tovar |
Copywriter | Carlos Ortiz |