Brita - "Stepping Up"

mcgarrybowen

mcgarrybowen Chicago, United States

6451

Brand: Brita
Country: United States

Advertiser: The Clorox Company

Title	Stepping Up
Agency	mcgarrybowen
Campaign	Stepping Up
Advertiser	The Clorox Company
Brand	Brita
Date of First Broadcast/Publication	2020 / 8
Business Sector	Small Appliances & Home Accessories
Tagline	Drink Like You Care
Story	Every day we have a choice, to keep our old habits or start new ones. This is illustrated by a young girl who forges a new path through the supermarket using a case of single-use plastic water bottles, but not in the way you’d expect.
Media Type	Digital
Length	31 seconds
Studio Lead	Lauren Kahn
Associate Marketing Director	Drew Mathias
Associate Marketing Manager	Rachel Garrison
Advertising Manager	Jen Reilly
Advertising Manager	Luis Perez Martin
Advertising Manager	Roohani Chauhan
Advertising Manager	Boris Nurko
Advertising Manager	Tricie Evans
Chief Creative Officer	Kurt Fries
Creative Director	Christian Liu
Creative Director	Andres Arlia
Art Director	Devin Hilgenkamp
Copywriter	Tori Dubray
Group Account Director	Mary Ashley Chenoweth
Account Director	EB Jackson
Account Supervisor	Jack Malone
Account Executive	Taylor Allen
Executive Producer	Eric Faber
Senior Producer	Christen James
Director of Business Affairs	Joann Baker
Talent Supervisor	Jamika Vogel
Business Affairs	Jillian Wisniewski
Music Producer	Brandy Ricker
Director	Sean Meehan
Executive Producer	Sam McGarry
Production Company	Arts & Sciences
Editing Company	Cut+Run
Editor	Steve Gandolfi
Managing Partner	Michelle Eskin
Executive Post Producer	Amburr Farls
Post-production Producer	Jared Thomas
Finishing	Jogger Studios
VFX Creative Director	Andy Brown
Colorist	Oisin O’ Driscoll
Colorization	The Mill LA