| Title | The Xxxtra Age Check |
| Agency | VML |
| Campaign | The Xxxtra Age Check |
| Advertiser | Child Focus |
| Brand | Child Focus |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | In Belgium 60 underage girls are forced into prostitution every year. That we know of. Most of them are advertised on escort websites on which they pose as adults. But no matter how thoroughly escort sites screen their ads to keep out minors, they can never 100% prevent this. That’s why Child focus, the Belgian organization against sexual exploitation of children, set up a unique partnership with Redlights. Belgium’s biggest escort site that represents 90% of the market. Together they launched the XXXtra Age Check. An add-on to the age verification you must complete to enter every escort site. After indicating whether you are 18 or older a second pop-up appears. Now with a picture of a girl and the question: |
| Media Type | Case Study |
| Length | |
| Account Management | Charlotte Feremans |
| Account Management | Diede Michiels |
| Account Management | Emilie van der Meijden |
| Account Management | Barbara Van Duffel |
| Account Management | Femke Sermeus |
| Advertising Manager | Stephan Smets |
| Copywriter | Yves Donceel |
| Creative Team | Arjen Tarras |
| Creative Team | Kasper Janssens |
| Creative Director | Pieter Staes |
| Designer | Jeffrey Uten |
| Designer | Reginald Van de velde |
| Designer | Kenny Smet |
| Developer | Giele Cools |
| Developer | Sam Serrien |
| Developer | Veerle Struyf |
| Developer | Bram Verdyck |
| Digital | Sarah Vermylen |
| Digital Strategy | Alexander Kolenberg |
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