| Title | OK Groomer (131s) |
| Brief | Today, the playground isn't just physical anymore. It’s also digital. Adults with bad intentions are finding their way into this world as well. Most kids aren't aware of the manipulative techniques of these online groomers - adults who approach children for sexual contact. That's why Child Focus created OK Groomer: a virtual playground on Roblox. Through a series of mini-games, kids learn how to outplay online predators. And with each lesson learned, players earn coins that they exchange for groomer repelling skins: the ultimate proof meant to keep online predators away.OK Groomer effectively educates kids about online dangers, but also involved the parents into the conversation. The game's integration into Belgian classrooms extended its reach. We created OK Groomer specifically on Roblox, because it’s the most popular gaming platform in our target group. It's accessible on several popular devices (Apple iOS, Android, Windows, Mac OSX, Xbox...) |
| Agency |
VML
|
| Campaign |
OK Groomer
|
| Advertiser |
Child Focus
|
| Brand |
Child Focus
|
| Date of First Broadcast/Publication |
2022 / 12
|
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | Today, the playground isn't just physical anymore. It’s also digital. Adults with bad intentions are finding their way into this world as well. Most kids aren't aware of the manipulative techniques of these online groomers - adults who approach children for sexual contact. That's why Child Focus created OK Groomer: a virtual playground on Roblox. Through a series of mini-games, kids learn how to outplay online predators. And with each lesson learned, players earn coins that they exchange for groomer repelling skins: the ultimate proof meant to keep online predators away.OK Groomer effectively educates kids about online dangers, but also involved the parents into the conversation. The game's integration into Belgian classrooms extended its reach. We created OK Groomer specifically on Roblox, because it’s the most popular gaming platform in our target group. It's accessible on several popular devices (Apple iOS, Android, Windows, Mac OSX, Xbox...) |
| Problem | Not-for-profit organization against sexual exploitation of children. |
| Media Type |
Digital
|
| Chief Communications Officer |
Stephan Smets
|
| Executive Creative Director |
Kristof Snels
|
| Creative Director |
Kasper Janssens
|
| Creative Director |
Arjen Tarras
|
| Account Manager |
Diede Michiels
|
| Client Director |
Barbara Van Duffel
|
| Strategic Planner |
Alexander Kolenberg
|
| Designer |
Jeffrey Uten
|
| Designer |
Jorg Meyer
|
| Copywriter |
Jelle Raats
|
| Copywriter |
Tom De Block
|
| Digital Project Manager |
Hugo Groensmit
|
| Developer |
Bram Verdyck
|
| Developer |
Joran Schaeffer
|
| Developer |
Giele Cools
|
| Developer |
Sofie Gagelmans
|
| Developer |
Sam Serrien
|
| Developer |
Koen Speelmeijer
|
| Producer |
Caroline Van Ranst
|
| Sound Designer |
Menno Van Riet
|
| Chief Creative Officer |
Sandra Bolt
|