| Title | Charmology |
| Agency | VML |
| Campaign | Charmology |
| Advertiser | General Mills |
| Brand | Lucky Charms |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Breakfast Cereals |
| Media Type | Case Study |
| Length | |
| Global Chief Creative Officer | Manuel Bordé |
| Executive Creative Director | James Phillips |
| Group Creative Director | Oswaldo Sa |
| Creative Director | Alberto Triana |
| Creative Director | David Pinilla |
| Creative Director | Federico Mariani |
| Senior Copywriter | Vanessa Aricco |
| Associate Creative Director | Andrew Bowsher |
| Lead Motion & Content Designer | Lucas Pimenta |
| Account Director | Betsy Reed |
| Senior Account Executive | Ashley Martina |
| Project Manager | Krystal Greven |
| Associate Director, Project Management | Thomas Mercurio |
| Associate Creative Director | Tomy Lavagno |
| Motion Designer & Editor | Daniel Cruz |
| Associate Art Director | Aaron Branch |
| Copywriter | Nojuan Borde |
| Art Director | Somra Shafiq |
| Senior Art Director | Néstor Benjumea |
| Senior Art Director | Laura Arcila |
| Senior Art Director | Esteban Fino |
| Senior Art Director | Juan Prieto |
| Art Director | Jhon Igua |
| Junior Art Director | William Niño |
| Head of Art & Design | Angelica Galvis |
| Global Creative Coordinator | David Cofrancesco |
| Global Creative Coordinator | Philip Nash |
| Global Director of Creative Excellence | Jamie Anning |
| Global Chief Creative Officer | Debbi Vandeven |
| Advertising Manager | Graciela Sanchez |
| Advertising Manager | Erin Clements |
| Copywriter | Sarah Rocca |
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