Megan Mills
Group Director, Client Engagement at VML
New York, United States
TitleWinning Treat
Agency
Campaign Wintastic Rewards
Advertiser RaceTrac
Brand RaceTrac
Date of First Broadcast/Publication 2018 / 7
Business Sector Energy & Water Authorities, Utilities
Philosophy American convenience store brand RaceTrac and R/GA Austin release a new campaign with five comedic spots to promote “Wintastic Rewards,” a brand new instant win game played via the brand’s app. Guests must simply download the RaceTrac Rewards app to their smartphone, make a qualifying in-store purchase and scan their phone at checkout for a 1-in-3 chance to win exciting in-store offers! Directed by Eli Green at A Common Thread, the five commercials show ‘Coach’ telling us how to re-write the playbook and find out ‘what winning tastes like’ – sometimes winning tastes like pizza. Full-service Austin-based post house TBD Post was brought on by R/GA to move the spots from set to screen. Editor Catie Cacci worked closely with the team from R/GA Austin to capture the crucial comedic timing. Colorist and Co-founder of TBD Post, Brandon Thomas graded the spots, bringing out the ‘RaceTrac red’ and giving the campaign the aesthetic of a classic sporting movie. Brad Engleking engineered the sound mix to ensure there was tension in every pep talk and every clap of the chalkboard. Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates more than 475 convenience store locations in Georgia, Florida, Louisiana and Texas. Among the favorite items guests can win in the campaign are free pizza slices, breakfast sandwiches, Swirl World frozen treats, donuts, freshly brewed "Crazy Good" coffee and a variety of fountain, frozen and bottled beverages. The commercials will run on digital, social and radio channels throughout Summer 2018. Participate in the Wintastic Rewards program now through Sept. 4th, 2018. For more information, visit WintasticRewards.com.
Media Type Digital
Length
Group Creative Director
Creative Director
Account Director
Content Producer
Producer
Art Director
Copywriter
Group Director, Strategy
Associate Strategy Director
Manager, Business Affairs
Strategist
Production Company
Director
Executive Producer
Line Producer
Director of Photography
Post-Production Company
Producer
Editor
Colorist
Sound Mixer
VFX/Online
PR Agency
Media Agencie
Media Agencie

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