| Title | THE GPS QUALITY LABEL |
| Agency | Serviceplan Group France |
| Campaign | THE GPS QUALITY LABEL |
| Advertiser | Auchan |
| Brand | Auchan |
| Date of First Broadcast/Publication | 2019 / 6 |
| Business Sector | Department Stores, Supermarkets |
| Philosophy | Over the past few years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. And that’s the point of this campaign: Where does our food really come from and under which circumstances has it been produced? In response, Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign. Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves. |
| Media Type | Digital |
| Length | |
| Global Chief Creative Officer | Alexander Schill |
| Chief Creative Officer | Daniel Perez |
| Art Director | David Leliard |
| Art Director | Astrid Pinon |
| Copywriter | Chloe Rosiaux |
| Copywriter | Damien Lebreuilly |
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