Advertising Manager
at
PROMOTUR TURISMO DE CANARIAS
| Title | #NOTWINTERGAMES |
| Agency | DEC BBDO |
| Campaign | #NOTWINTERGAMES |
| Advertiser | PROMOTUR TURISMO DE CANARIAS |
| Brand | CANARY ISLANDS |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Destinations (Countries & Places) |
| Tagline | Canary Islands, Islas Canarias, Olympic Gamaes |
| Story | #NotWinter Games TV: quality content production at just the right time While Europe was battered by freezing conditions, the #NotWinter Games TV channel reporters interviewed passers-by in London, Berlin and Oslo as they watched balmy scenes on screens, then publishing their responses to questions like: “Which of the #NotWinter Games activities would you rather be doing right now, in the Canaries? Carnivalling, Freestyle Towelling, Relaxathon, Splashing Yeah! or Contemplating?” through each country’s social networks. Simultaneously, a mobile unit swept unannounced through the Canary Islands’ top spots for holidaymakers, challenging tourists of the same nationalities as the interviewees to try their hand at the different “sports” in the #NotWinter Games. This scenes of holidaymakers enjoying themselves on the beaches and in the Canary Islands in February went viral, generating relevant, high-profile videos at the exact moment on each of the social networks, in each market. The best tourists and interviewees were awarded medals of warm sand from the Canary Islands. |
| Result | Canary Islands surprised 100 million Europeans during the Korea Games with an innovative campaign devised by DEC BBDO. This high-impact campaign in ten key markets earned the Canary Islands fifth place in the ranking of the world’s-most-commented destinations on social networks. |
| Media Type | Web Film |
| Length | |
| Market | Germany, Sweden, United Kingdom |
| Executive Creative Director | Eduard Baldris |
| Executive Creative Director | Rafa Soto |
| Art Director | Valen Soto |
| Copywriter | Virginia Morey |
| Copywriter | Emma Estecha |
| Executive Agency Producer | Inés Barber |
| Social Media Strategy | Yvonne Campderros |
| Account Management | Toni Polo |
| Account Executive | Paula González |
| Account Executive | Paola Kremer |
| Advertising Manager | Mónica Palacios |