Title | Scary Clown Night |
Agency | LOLA MullenLowe |
Campaign | Burger King |
Advertiser | Burger King |
Brand | Burger King |
Posted | April 2018 |
Business Sector | Retail, Distribution & Restaurants |
Story | Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown. You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too. |
Media Type | Case Study |
Length | |
Post Production | Serena |
Executive Creative Director | Pancho Cassis |
Creative Director | Fred Bosch |
Creative Director | Fabio Brigido |
Creative Director | Tomás Ostiglia |
Copywriter | Alvaro Palma |
Copywriter | Jose Sancho |
Copywriter | Tom Elliston |
Art Director | Pedro Sattin |
Community Manager | Alex Sanchez |
Account Director | Carlos Solchaga |
Account Manager | Beatriz Sanz |
Account Manager | Laura Gerpe |
Strategic Planner | Marcelle Santos |
Communications Planner | Daniel Packness |
Agency Producer | Florencia Caputo |
Agency Producer | César Baciero |
Agency Producer | Diego Baltazar |
Production Company | Only 925 |
Director | Rodrigo Cortés |
Executive Producer | Maria Jesus Horcajuelo |
Production Manager | Óscar Vigiola |
Director of Photography (DOP) | Rafa García |
Editor | Efraín Parrilla |
Photographer | Ale Burset |
Retoucher | Diego Speroni |
Music | TBC Spain |
Media Agency | Vision Media |
Public Relations Agency | Weber Shandwick |
Chief Creative Officer | Chacho Puebla |
Head of PR | Sarah Okrent |
Head of Brand Marketing | Fernando Machado |