#GoEqual Movement - "#GoEqual"

Africa

Africa São Paulo, Brazil

Awards

5644

This ad is part of the ACT Responsible Collection

Brand: #GoEqual Movement
Country: Brazil

Advertiser: #GoEqual Movement

Title	#GoEqual
Agency	Africa
Campaign	#GoEqual
Advertiser	#GoEqual Movement
Brand	#GoEqual Movement
Posted	July 2020
Business Sector	Charities, Foundations, Volunteers
Philosophy	Inequality in sports is latent, especially in football. In 2018, Marta Vieira da Silva, considered the greatest name of all time in women's football, received several proposals for sports sponsorship, for values up to 24 times lower than the big stars of men's football. Even though she is the first athlete in history to win the Best Player of the Year award by FIFA six times. Africa created a black boot with no sponsorship and a symbol of equal stamping, so that the best player on the planet could compete for the FIFA Women's World Cup in France, in 2019.
Media Type	Public Relations
Length	140 seconds
Chief Creative Officer	Sergio Gordilho
Executive Creative Director	Matias Menendez
Creative Director	Rodrigo Marangoni
Art Director	Chico Medeiros
Art Director	Sergio Gordilho
Copywriter	Mateus Oliveira
Project Director	Monique Lopes Lima
Project Manager	Juliana Leite
Project Manager	Fernanda Segura
Project Producer	Isabela Levy
Project Producer	Julian Newman
Project Producer	Fernando Alonso
Client Services	Carolina Boccia
Client Services	Heloisa Pupim
Client Services	Rafael Marques
Client Services	Natalia Pacheco
Client Services	Vivianne Santos
Data Strategist	Ana Carolina Santos
Data Strategist	Caroline Ferraz
Data Strategist	Keila Silva
Data Strategist	Gustavo Muneratto
Agency Producer	Rodrigo Ferrari
Agency Producer	Tais Olhiara
Agency Producer	Carmen Castilho
Social Strategist	Sabrina Teixeira
Social Strategist	Dayana Teixeira
Print Producer	Carla Lustosa
Print Producer	Fernanda Badan
Print Producer	Edson Harada
Photographer	Rodrigo Pirim
Editor	Ernesto Neto
Editor	Reiner Mentges
Sound Production	Satelite Audio