| Title | Publicly Traded |
| Brief | Sexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price. |
| Agency |
FCB/SIX
|
| Campaign |
Publicly Traded
|
| Advertiser |
LifeStyles Healthcare LLC.
|
| Brand |
LifeStyles Condoms
|
| Posted | December 2020 |
| Business Sector | Contraceptives & Pregnancy Tests
|
| Story | Sexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price. |
| Problem | LifeStyles® is a global leader in sexual wellness products, including condoms, personal lubricant, and other fun stuff. |
| Media Type |
Digital
|
| Chief Creative Officer |
Ian Mackenzie
|
| Executive Creative Director |
Colin Craig
|
| Associate Creative Director |
Andrew Bernardi
|
| Copywriter |
Hemal Dhanjee
|
| Art Director |
Steve Ierullo
|
| Designer |
Ming Mikaeo
|
| Strategist |
Eli Ferrara
|
| Group Account Director |
Shalta Dicaire Fardin
|
| Account Director |
Fraser Jackson
|
| Director of Integrated Production |
Gillian Morrison
|
| Integrated Producer |
Venus Pun
|
| Chief Technology Officer |
Jacob Ciesielski
|