Valerie Bong
Photographer at BWM isobar
Sydney, Australia
TitleBoring Boxes
Agency
Campaign Boring Boxes
Advertiser ‎Pacific Shopping Centres
Brand Pacific Werribee
PostedMarch 2018
Business Sector Retail, Distribution & Restaurants
Story Background Overview : Every Christmas, Kids Go Hunting For Their Gifts. They Rummage Through Cupboards And Search In The Back Of Wardrobes, Ruining The Surprise Of Christmas Morning. So, Pacific Shopping Centres Created A Cardboard Box With The Power To Save Christmas - A Box With Such Extreme Levels Of Boringness, It Could Make Any Toy Invisible To Tiny Humans. Each Box Was Made In A Specially Calculated ‘boring Brown’ And Stamped With Dull Words Like ‘toilet Paper’ And ‘laundry Powder’ And ‘tomato Paste’. Then, At Gift Wrapping Stations, Each Toy Was Given Its Very Own Boring Box. Now Parents Can Smuggle Presents Home And Hide Them In Plain Sight Without Any Risk Of Being Discovered. And That’s How Christmas Was Saved, Using A Cardboard Box
Media Type Case Study
Length
Managing Director
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Copywriter
Art Director
General Manager
Account Director
Account Manager
Print Production Company
Photographer
Print Producer

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