Advertising Manager
at
Mankind Pharma
| Title | The Wait Is Over |
| Agency | Wunderman Thompson South Asia |
| Campaign | Prega Moment |
| Advertiser | Mankind Pharma |
| Brand | Prega News |
| Date of First Broadcast/Publication | 2020 / 9 |
| Business Sector | Health & Pharmaceutical Products |
| Philosophy | When a leading brand completes a decade in the market, it calls for a celebration. And what's a better way to celebrate than to invite your own community to share their moments with the brand. Prega News, a leading pregnancy detection brand celebrated its 10-year mark in the industry by recreating some special moments shared by its users. Prega News understands how each woman has a different tale to tell about the time they received the news of their pregnancy. #PregaMoment – aims to capture exactly that. The series of three films capture a gamut of emotions to express the best 'good news' one can receive in their lives. The campaign comes in the trying times of the pandemic as a ray of hope for the expecting mothers and as a beautiful memory for others. The brand's objective is to cheer up couples all over and connect with them once again to mark their glorious journey. So, all mothers – old and new, can now share their unique #PregaMoment stories on a portal especially created for this occasion. The films have been scripted and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon, a WPP company and part of Wunderman Thompson South Asia Group, |
| Media Type | Television |
| Length | |
| Chief Executive Officer (CEO) | Rajeev Juneja |
| Advertising Manager | Joy Chatterjee |
| Advertising Manager | Gunjan Virmani |
| Agency | ADK Fortune Communications |
| Managing Partner | Subroto Pradhan |
| Executive Creative Director | Uday Rao |
| Executive Creative Director | Nakul Sharma |
| Creative Team | Piyush Gupta |
| Creative Team | Sanyam Sharma |
| Creative Team | Tanima Kohli |
| Account Management Team | Ambar Sharan Lal |
| Account Management Team | Priyanka Surkali |
| Account Management Team | Harshita Adlakha |
| Production Company | Jamurah Films |
| Director | Tathagata Singha |
| Director of Photography (DOP) | Soumik Mukherjee |
| Producer | Rajesh Bhanushali |
| Producer | Tasneem Rajgara |
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