Faber-Castell - "Picture or Drawing 2"

David The Agency

David The Agency São Paulo, Brazil

1386

Brand: Faber-Castell
Country: Brazil

Advertiser: Faber-Castell

Title	Picture or Drawing 2
Agency	David The Agency
Campaign	Picture or Drawing
Advertiser	Faber-Castell
Brand	Faber-Castell
Date of First Broadcast/Publication	2023 / 1
Business Sector	Stationery & Office Supplies
Philosophy	A Faber-Castell campaign, created by DAVID São Paulo, has stopped traffic in Brazil. A series of OOH ads were spread across several cities, with the following question: “Picture or Drawing?” To show the efficiency of its EcoLápis Cor SuperSoft line, the brand invited artists to create paintings to show how art made with Faber-Castell products can be hyper-realistic. Photos of each painting were placed next to each other as a true test. The mission looks easy, but it can confuse a lot of people. That's what Faber-Castell found out after a poll in the streets. The poll highlights what only EcoLápis Cor SuperSoft are capable of: drawings so realistic they can be mistaken for photos. The campaign features 5 professional illustrators, including members of Ateliê Aberto, a virtual community created by Faber-Castell on Facebook for art lovers. Artists Pedro Lopes, Jader Ferreira, Will Costa, Sâmia Escorcio and Gustavo Assarian impress with their hyper-realistic productions. In all, 10 paintings were produced, which promise to confuse the public's mind. The campaign focuses on digital and OOHs (bus and subway shelters), which will feature art with a simple question prompting the public to guess whether it’s a picture or drawing. People will be able to share their guesses online at www.fotooudesenho.com.br, a website created for the project.
Media Type	Outdoor/Out of Home
Global Chief Creative Officer & Partner	Pancho Cassis
Global COO	Sylvia Panico
Executive Creative Director	Edgard Gianesi
Executive Creative Director	Renata Leao
Creative Director	Guiga Giacomo
Creative Team	Guto Merino
Creative Team	Filippe Pacheco
Production	Fernanda Peixoto
Production	Ariama Pereira
Production	Ana Beatriz Duarte
Edition	Silvio Figueira
Edition	Ava Silva
Account Management	Tom Gil
Account Management	Rodrigo Kozma
Account Management	Bárbara Maximo
Planning Team	Carolina Silva
Planning Team	Júlia Smidt
Planning Team	Aline Nunes
Innovation	Toni Ferreira
Innovation	Gustavo Nanes
Social Media Team	Angela Andrade
Social Media Team	Beatriz Azevedo
Media Team	Marcia Mendonça
Media Team	Renato Gabriel
Media Team	Mariana Tolosa
Media Team	Cibele Vilela
Media Team	Victor Santana
Global PR Director	Sandra Azedo
Advertising Manager	Flávia Giordano
Advertising Manager	Marcelo Vecchi
Advertising Manager	Illana Roque
Advertising Manager	Deyse Silva