| Title | Baby |
| Agency | X3M Ideas |
| Campaign | Child Adopters |
| Advertiser | Heritage Homes Orphanage |
| Brand | Heritage Homes Orphanage |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Human Rights |
| Story | The desire to adopt has been with us since we were children. For many of us, our childhood was a tapestry woven with cherished companions; Barbie dolls, action figures, teddy bears that we referred to, took care of and emotionally connected with like they were our children. However, as we matured, societal norms cast a shadow on the beautiful act of adoption and we let it make us believe that adoption isn’t such a positive thing. This World Adoption Day, we want to tell the whole world to embrace their inner child that loves to adopt by showing the different children we ”adopted” as kids and all the fun times we had with them. |
| Media Type | Outdoor/Out of Home |
| Chief Creative Officer | Steve Babaeko |
| Executive Creative Director | Mike Miller |
| Creative Director | Anthony Wolve |
| Deputy Creative Director | Oladunni Williams |
| Deputy Creative Director | Kelechi Uduma |
| Creative Art | Samuel Oluwagbemi |
| Creative Group Head | Sodiq Sheu |
| Creative Group Head | Aidovhioghie Anani |
| Art Director | Sodiq Sheu |
| Art Director | Daniel Ughanlumen |
| Art Director | Victor Ubia |
| Art Director | Godswill Kalu |
| Copywriter | Oyebamiji Okiki |
| Copywriter | Iyioluwa Akanbi |
| Photographer | Mike Miller |
More Work
SEE ALLGift paper
- BRAND:
- Heritage Homes Orphanage
- AGENCY:
- X3M Ideas
Pink gift paper
- BRAND:
- Heritage Homes Orphanage
- AGENCY:
- X3M Ideas
Green gift paper
- BRAND:
- Heritage Homes Orphanage
- AGENCY:
- X3M Ideas
Blue gift paper
- BRAND:
- Heritage Homes Orphanage
- AGENCY:
- X3M Ideas