Chief Marketing Officer (CMO)
at
Deutsche Bahn
| Title | Singing Knees |
| Title (original language) | Singende Knie |
| Agency | BBDO Berlin |
| Campaign | Singing Knees |
| Advertiser | Deutsche Bahn |
| Brand | Deutsche Bahn ICE |
| Date of First Broadcast/Publication | 2018 / 7 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Tagline | Real freedom for legs. Only in your ICE |
| Tagline (original language) | Echte Beinfreiheit. Nur in Ihre ICE |
| Story | Planes these days have notoriously little legroom. Hence this amusing film of airline passenger knees that "sing" the Queen song "I Want To Break Free", with wrinkles at the side of the knees playing the role of mouths. Of course, when you travel by Deutsche Bahn ICE trains, your knees have plenty of space. |
| Media Type | Web Film |
| Length | |
| Soundtrack | I Want to Break Free |
| Chief Marketing Officer (CMO) | Michael Peterson |
| Managing Director | Franzis Heusel |
| Marketing Manager | Antje Neubauer |
| Chief Creative Officer | Wolfgang Schneider |
| Creative Managing Director | Tobias Grimm |
| Creative Managing Director | Till Diestel |
| Creative Director | Nicolas Linde |
| Copywriter | Nicolas Linde |
| Chief Production Officer | Steffen Gentis |
| Agency Producer | Silke Rochow |
| Production Company | Markenfilm GmbH & Co. KG |