Assistant Professor
at
Newhouse School, Syracuse University
Greater New York City Area, United States
| Title | Signlingo |
| Agency | The Newhouse School |
| Campaign | Signlingo |
| Advertiser | Duolingo |
| Brand | Duolingo |
| Posted | August 2023 |
| Business Sector | Other Online Services |
| Philosophy | Problem: Globally, hearing parents struggle to communicate with their deaf children. Fact: There are approximately 70 million deaf people worldwide, yet, 90% of deaf children are born to hearing parents who don’t know sign language. Insight: Parents want a practical app that helps them learn to communicate with their deaf children in sign language. Solution: Give hearing parents around the world multiple resources to help them learn sign language within the duolingo app. |
| Media Type | Case Study |
| Length | |
| Art Director | Matthew Powers |
| Copywriter | Jasmine Chin |
| Instructor | Mel White |
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