Creative Team at Café Royal

Patagonia - "The Mountain Experiment"

Beta Collective São Paulo, Brazil

1929

Brand: Patagonia
Country: Brazil

Advertiser: Anheuser-Busch

Title	The Mountain Experiment
Agency	Beta Collective
Campaign	The Mountain Experiment
Advertiser	Anheuser-Busch
Brand	Patagonia
Date of First Broadcast/Publication	2021 / 9
Business Sector	Beers, Ciders, Lagers
Philosophy	With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment.
Media Type	Integrated Media/360 Activation
Length	102 seconds
Creative Director	Bernardo Tavares
Art Director	Victor Yves
Copywriter	Bernardo Tavares
Production Company	Café Royal
Director	Irmãos Meirelles
Executive Producer	Giovana Grigolin
Executive Producer	Moa Ramalho
Production Coordinator	Chélide Teixeira
Production Coordinator	Alex Missaka
Director of Photography (DOP)	Juliano Dutra
Assistant Director	Julia Garcia
Production Direction	Pedro Aurélio
Production Direction	Matheus Mombelli
VFX/Post Production	Hub VFX
Editor	Gabriel Azeredo
Editor	Fabio Meirelles
Post Production	Luana Daminelli
Color Grade Artist	Acaua Pastores
Casting	Fábio Freitas
Sound Production	Cordel Áudio
ORIGINAL MUSIC	André Caccia Bava
Sound Designer	Henrique Meyer
Head of Marketing	Daniel Silber
Brand Specialist	Eduardo Fernandes