Title | HOLOKID |
Agency | McCann Worldgroup Romania |
Campaign | HOLOKID |
Advertiser | Vodafone |
Brand | Vodafone |
Date of First Broadcast/Publication | 2019 / 9 |
Business Sector | Personal Wireless Communication |
Story | In order to help a young artist with stage fright see his dream come true, Vodafone put their 5G network’s power to a test in the first ever holographic LIVE transmission. While Luca was playing in a safe environment, in the studio, his hologram was performing in real time in front of thousands, in his first ever concert. After the experiment, the kid got thousands of messages of encouragement and built up the courage to set foot on a real stage, proving that technology can help us change our lives for the better. |
Media Type | Digital Installation |
Length | |
Agency | MRM//McCann |
Production Company | Wavemaker Romania |
Production Company | MUSION 3D |
Production Company | Multi Meaia est |
Executive Creative Director | Catalin Dobre |
Creative Director | Ruxandra Papuc |
Art Director | Daniel Strugariu |
Art Director | Adrian Rusu |
Copywriter | Adina Cîrstea |
Copywriter | Alecsandra Popa |
Account Director | Doina Ionescu |
Account Director | Andreea Spilca |
Account Director | Laura Barbu |
Account Director | Romina Tazlaoanu |
Account Director | Nicoleta Maican |
Account Director | Razvan Medrea |
Account Director | Silviu Popescu |
Strategic Planner | Bianca Troncea |
Photography production | Carioca Studios |
Director | Radu Munteanu |
Director of Photography (DOP) | Tudor Lucaciu |
Music | Vita De Vie |
Agency Producer | Tiberiu Munteanu |
Agency Producer | Alexandru Platon |
Agency Producer | Alex Ionescu |