Title | Re-reborn |
Agency | FCB Brasil |
Campaign | Re-reborn |
Advertiser | Clube de Criação de SP |
Brand | Clube de Criação |
Date of First Broadcast/Publication | 2018 |
Business Sector | Advertising Agencies |
Story | Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival in a way that was truly new? With an idea that changes like the world: every second. An exclusive algorithm turned every aspect of the campaign into a mutating one: logo, tagline, colours and typography. The result was nine different live posters; each version of them could be seen only once, during a campaign that never repeated itself. |
Media Type | Case Study |
Advertising Agency | FCB Brasil |
Design Agency | FCB Brasil |
Chief Creative Director | Joanna Monteiro |
Executive Creative Director | Fabio Simoes |
Creative Director | Romero Cavalcanti |
Copywriter | Sofia Calvit |
Copywriter | Nikola Salim |
Art Director | Rafael Beretta |
Art Director | Juliana Utsch |
Art Director | Yan Esteves |
Production Company | Saigon Filmes |
Production Company | Saigon |
Director | Silvio Cunha |
Production Company Producer | Marcelo Altschuler |
Agency Producer | Charles Nobili |
Agency Producer | Ricardo Magozo |
Agency Producer | Pedro Lazzuri |
Creative technologist | Marcio Bueno |
Creative technologist | Victor Odo |
Account Manager | Elton Longhi |
Account Manager | Pedro Fuhrer |
Account Manager | Vanessa Hannud |
Account Manager | Isabel Lunardelli |
Media Director | Fábio Freitas |
Media Director | Vinicius Loschiavo |
Project Manager | Suelen Mariano |