| Title | Essence of Lions |
| Agency | House of Communication Zurich |
| Campaign | Essence of Lions |
| Advertiser | ZSC Lions |
| Brand | ZSC Lions |
| Date of First Broadcast/Publication | 2020 |
| Business Sector | Sports Teams, Sports Events |
| Philosophy | Since the fans couldn’t go to the ice, ZSC Lions partnered with Serviceplan Suisse to bring the game to the fans. The result was ‘Essence of Lions’, a unique memento of this “silent season” of 2020/ 2021 conceived to thank fans for their support and anticipate their return to the stadium. With the mantra ‘When the world freezes, melt’, “Essence of Lions” was born - 15ml of ZSC history in the form of a bottle of water made by melting ice from the ZSC rink where the team played its 20/21 season in the Hallenstadion without spectators. The symbolic gift was mailed to fans and led them to a page on the club’s website. A film explained the gift alongside additional content of players and management reflecting on the past year and looking forward to being reunited with their fans. As is the case for many sports clubs, season-ticket sales form an integral part of the ZSC Lions’ funding. The “Essence of Lions” giftpack inspired fans to renew their tickets for the next season. And although the small bottles were intended as a collectible memento, that didn’t stop the club inventing a host of fantastical uses for the water they contained, from baptising baby ZSC Lions fans to reviving dead house plants, cleansing rooms of evil spirits, and polishing trophies. |
| Media Type | Case Study |
| Length | |
| Chief Marketing Officer (CMO) | Roger Gemperle |
| Marketing Manager | Louis Huber |
| Chief Creative Officer | Raul Serrat |
| Chief Creative Officer | Pam Hügli |
| Executive Creative Director | Marcin Baba |
| Executive Creative Director | Micha Seger |
| Creative Director | Michael Kathe |
| Copywriter | Henry Clarke |
| Copywriter | Peter Liptak |
| Art Director | Nadja Tandler |
| Art Director | Tizian Lienhard |
| Account Management | Nicolas Gspan |
| Art Buyer | Nathalie Jakober |
| Agency Producer | Carmen Anderegg |
| Agency Producer | Denise Goldmann |
| Production Company | signorellfilms GmbH |
| Director | Riccardo Signorell |
| Director of Photography (DOP) | Luca Keller |
| Camera Assistant | Gian Kober |
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- BRAND:
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- AGENCY:
- House of Communication Zurich