Title | Don't go live and drive 1 |
Agency | Saatchi & Saatchi Dubai |
Campaign | Don't go live and drive |
Advertiser | General Motors Corp. |
Brand | Cadillac |
Date of First Broadcast/Publication | 2019 / 12 |
Business Sector | Cars |
Tagline | Keep your eyes on the road |
Story | People are always doing live streamings on their phones while driving. It's dangerous to them and other people, but they don't care. What matters for them, is the viewers. So, Cadillac did a campaign that highlight the risk to drive while you are using your phone. |
Media Type | |
Chief Creative Officer | Komal Bedi Sohal |
Associate Creative Director | Luis Paulo Gatti |
Art Director | Dennis Silveira |
Art Director | Ivan Bormaister |
Art Director | Alan Hong |
Copywriter | Nazmi Ahmad |
Copywriter | Poroma Pant |
Photographer | Daniel Zacatenco |