Vince Usher

Vince Usher

Planner at BBDO
Sydney, Australia, Australia

About me

Started in a consultancy, moved to a Full Service Agency, now writing brand and creative strategy for some of the world's biggest.

Winner Miami Ad School AU 2018 - Strategy

AIMIA 'Young Digital Leader' 2016’​ - (Australian Internet Marketing Industry Association

Happy to connect for opportunities, chats, or helping those that want to get into the industry get into the industry.


St. Leonards, Australia
March 2019 - Present (2 years 3 months)
Strategist/ Planner
Sydney, Australia
August 2018 - March 2019 (7 months)
Working in Ikon’s creative department as an integrated strategist who spends the majority of his time writing brand strategy, creative briefs, CX plans, performing research, and running workshops.
Content Strategist
Sydney, Australia
March 2017 - August 2018 (1 year 5 months)
• Winner Big Mobile Agency Creative Format Competition 2018
• 1st Place - Beers and Ideas 2017 (Australian Bananas - Content Strategy)
• Peoples Choice Award - Beers and Ideas 2017 (Australian Bananas - Content Strategy)
• 2nd Place - Beers and Ideas 2016 (Australian Avocado's - Perfect Match)•
• Peoples Choice Award - Beers and Ideas 2016 (Australian Avocado's - Perfect Match)•
• Finalist - BE Fest 2016 "Best use of a small budget"​ (Australian Bananas - Peel Reel)

Ran Australia's largest branded Facebook page for YellowTail Wine (Casella Family Brands)
Australian Facebook performance report 16-
• Ranked number 1 Aus in Beer/Wine/Cider category
• Ranked number 1 Aus in Share of Engagement (Beer/Wine/Cider category)
• Ranked number 1 Aus in Average Engagements (Beer/Wine/Cider category)
• Ranked 27 Aus by Engagement (all brand categories – excl Media)
• Ranked 20 Aus by #Fans (all categories)

• Avis Australia/NZ (Strategy)
• Budget Australia/NZ (Strategy)
• Avis/Budget Commercial Vehicles Australia/NZ (Strategy)
• Colonial First State (Commbank - Banking Superannuation) Strategy + Content + Workshops
• Comminsure (Commbank - Banking Insurance) Project Work
• Pfizer/Centrum (Pharmaceuticals) Strategy + Content + Workshops
• Pfizer/Caltrate (Pharmaceuticals) Strategy + Influencer + Projects + Workshops
• Pfizer Ponstan (Pharmaceuticals) Strategy + Content
• Australian Bananas (Not-for-profit - FMCG/Commodity) Retained Strategy
• Financial Planning Association Aus (Finance) Strategy + Audits + Workshops
• SnackBrands - CC's (Snacks/FMCG) Strategy + Content
• Stockland (Residential/Retirement) Various Projects
• (Fmr) Peter Lehmann Wines (Alcohol / FMCG) Strategy
• (Fmr) Australian Avocados (Not-for-profit FMCG/Commodity) Strategy + Content
• (Fmr) Yellow Tail - Casella Family Brands (Alcohol / FMCG) Strat
Social Exec
Sydney, Australia
October 2015 - February 2017 (1 year 4 months)
Thought social could be interesting - just like everyone else at the time - and was told making people laugh was a good way to do it, so created a tonne of stuff that did that thing.
Marketing Strategist
Information Professionals (Consulting)
March 2012 - October 2015 (3 years 7 months)
Got poached out of uni to help develop a digital product. Had a great time over three years making things with a lot of really smart people who respected me for being a nerd like them.

• Digital Strategy proposals/projects alongside IP executives including former C.D.O Brisbane City
• Content pipeline, process, and structure development
• SEO gap analysis and strategy
• UX strategy and CXM goal definition
• Content marketing strategy
• Site design and development, Digital Practice
• Custom dashboard development for NPS (Net Promoter Score) feedback program
• Service design and development - consumer journey mapping for Information Professionals Digital Practice

Trade Organizations

aimia, agda

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