This catalog, manufactured completely out of sustainable materials, Expresses BMW's future mobility vision - an electric driving experience.
Philosophy
In accordance with these values the idea to produce an environmentally friendly catalog was born, and for the benefit of the process, recycled materials were collected from dozens of recycling plants throughout the country that eventually became the pages of the catalog. Every page was created from a different recycled material: chip wood, rubber, glass, tin, artificial leather, marble, satin, corrugated cardboard, recycled paper, recycled cardboard, canvas and even tarp off an old BMW billboard. The catalog is placed inside an OSB box lined with sheep's wool.
Problem
The breakthrough product was conceived through a deep thought process that expresses the company's vision to improve the environment. The catalog promotes the new BMWi3 vehicle, a premium urban vehicle and 100% electric, free from fuel consumption and without polluting emissions