Title | A Comprehensive Guide to Nothing |
Agency | Leo Burnett Toronto |
Campaign | Something Lakeside |
Advertiser | Lakeside Motel |
Brand | Lakeside Motel |
Posted | November 2021 |
Business Sector | Hotels, Resorts |
Philosophy | The Lakeside Motel is 2 hours east of Toronto. It is the perfect getaway for busy and stressed urban professionals looking for a break from the grind. Hence, The Lakeside offers a weekend full of nothing. Come eat, drink, slumber, swim, snoozE, read....that’s about it. |
Media Type | |
Chief Executive Officer (CEO) | Ben Tarr |
Strategic Planner | Tahir Ahmad |
Chief Creative Officer | Lisa Greenberg |
Chief Creative Officer | Steve Persico |
Executive Creative Director | Anthony Chelvanathan |
Copywriter | Steve Persico |
Art Director | Lisa Greenberg |
Print Producer | Gord Cathmoir |
Design Director | Man Wai Wong |
Designer | Ryan Abrams |
Photographer | Mike Tjioe |
Photographer | Taylor Gailey |
Illustrator | Steve Persico |
Illustrator | Christina Gliha |