Marketing Director
at
Samsung Group
| Title | TV Is Making History Again |
| Agency | adam&eveNYC |
| Campaign | TV Is Making History Again |
| Advertiser | Samsung |
| Brand | Samsung QLED 8K |
| Date of First Broadcast/Publication | 2019 / 5 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Philosophy | Samsung has today announced the launch of its global “TV Is Making History Again” campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC The “Making History Again” campaign, which first aired on May 15 in the US, draws its story from the Apollo 11 moon landings of 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969’s historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV. As part of the campaign, Samsung has partnered with Statement Films and CNN on the “Apollo 11” documentary. This feature film created from newly-discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the :60 spot will also air within CNN’s broadcast premiere of the documentary. |
| Media Type | Television |
| Length | |
| Post Production | The Mill New York |
| Audio Post Production | Wave Studios |
| Chief Creative Officer | Jesse Coulter |
| VP, Marketing | Grace Dolan |
| Director of Marketing | Brian Choi |
| Marketing Manager | Nicole Murakami |
| Chief Creative Officer | Richard Brim |
| Executive Creative Director | David Brown |
| Agency | DDB New York |
| Executive Creative Director | Daniel Bonder |
| Associate Creative Director | Jordy Molloy |
| Associate Creative Director | Toby Kennedy |
| Head of Design | Mitch Horton |
| Head of Production | victoria bennett |
| Associate Producer | Erica Serio |
| Digital Production | Sion Prys |
| Group Strategy Director | Stuart Harrison |
| Communications Strategy Director | Lindsay Orosco |
| Managing Director | James Rowe |
| Group Account Director | Lily Waters |
| Account Supervisor | Erin Brogan |
| Media Agency | Starcom MediaVest Group |
| Production Company | Pulse Films |
| President | Davud Karbassioun |
| Producer | George Saunders |
| Director | James Marsh |
| Director of Photography (DOP) | Alwin Kuchler |
| Editing Company | WORK Editorial NY |
| Editor | Neil Smith |
| Post-production Producer | Luis Martins |
| VFX Supervisor | Kshitij Khanna |
| 2D Artist | Krissy Nordella |
| Colorist | Fergus McCall |
| Music Composer | Benjamin Wallfisch |
| Music Supervision | R 3 D Music |
| Music Licensing | Global Du Vinage Publishing |
| Sound Designer | Aaron Reynolds |
More Work
SEE ALLOn the Run
- BRAND:
- Samsung QLED x ESPN Sports Passion Points
- AGENCY:
- adam&eveNYC