Canal & River Trust - "Canal & River Trust"

The Gate

The Gate London, United Kingdom

3020

Brand: Canal & River Trust
Country: United Kingdom

Advertiser: Canal & River Trust

Title	Canal & River Trust
Agency	The Gate
Campaign	Canal & River Trust
Advertiser	Canal & River Trust
Brand	Canal & River Trust
Date of First Broadcast/Publication	2019 / 7
Business Sector	Government & Other Authorities
Philosophy	Canal & River Trust, the charity that looks after 2,000 miles of waterways, has launched a new campaign, created by The Gate London, to encourage people to recharge by their local canal or river. Research shows the more time people spend on and along the Trust’s canals and rivers, the happier and healthier they can feel. With concerns around mental and physical health across the UK, there’s never been a better time to take a break from the noisy, busy streets in towns and cities and get out onto the towpath, MSQ Partners’ The Gate London were tasked with creating the campaign and building awareness of the Trust amongst the eight & million people living close to a Canal & River Trust’s waterway in England and Wales. The campaign highlights the important role the Trust’s canals and rivers play in providing free-to-visit space that are, in most cases, just a short walk from people’s homes and offices. At the heart of the campaign is a character called Well-B, who acts as a visual proxy for wellbeing – a simple and endearing way of showing how we all feel inside when we need to recharge. In a 30 second TV spot, which first airs on Monday 15th July, we follow Well-B on a journey from the grey hustle and bustle of modern life, to the calm and tranquil oasis of a local canal. Throughout the journey, Well-B’s monitor provides a visual way of expressing wellbeing levels, whilst putting Canal & River Trust at the heart of the character and campaign.
Media Type	Television
Length	30 seconds
Head of Marketing	Nicky Wakeford
Marketing Manager	Claire Thomson
Executive Creative Director	Beri Cheetham
Creative Team	Hugo Bone
Creative Team	John Osborne
Creative Team	Rickie Marsden
Creative Team	Martyn Goh
Creative Team	Claire Phillips
Agency Producer	Georgina Best
Account Director	Sam Dempsey
Strategic Planner	Anna Hutson
Media Planner	Kelly Church
Media Agency	The Gate
Production Company	Fond Films
Producer	Ray Allan
Director	Ben Craig
Editing Company	Cut and Run London
Editor	Matt Prickett
Post Production	No. 8
Post-production Producer	Tracey Gascoyne
Post-production Producer	Charlotte Shearsmith
Colorist	Duncan Russell
Audio Post Production	No. 8