Massive Music
Audio at Host Havas
Sydney, Australia
TitleGibberish talk
Agency
Campaign Gibberish
Advertiser Mondelez International
Brand Oreo
Date of First Broadcast/Publication 2019 / 10
Business Sector Biscuits, Bread, Crispbread
Tagline Pop. Munch. Repeat.
Story We have set a new tone of voice for Mini Oreo, which was targeted, to young kids as well as moms.
We have positioned Mini Oreo as a tool to resolve arguments. And we have created a unique idea/executional device which is gibberish conversation and which resolves any argument playfully. The whole idea is to show that its irresistible and you can’t stop eating it even if you are in a middle of tough conversation. This TVC was created for the South East Asia region.
Media Type Television
Length
Market Malaysia, Philippines, Thailand
Executive Creative Director
Managing Director
Creative Director/ art director
Art Director
Account Director
Agency Producer
Production Company
Director/ Production Co
Executive Producer
Producer
Director of Photography (DOP)
Editor
Copywriter
Account Manager
Music
Producer

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