Title | Gibberish talk |
Agency | FCB Jakarta |
Campaign | Gibberish |
Advertiser | Mondelez International |
Brand | Oreo |
Date of First Broadcast/Publication | 2019 / 10 |
Business Sector | Biscuits, Bread, Crispbread |
Tagline | Pop. Munch. Repeat. |
Story | We have set a new tone of voice for Mini Oreo, which was targeted, to young kids as well as moms. We have positioned Mini Oreo as a tool to resolve arguments. And we have created a unique idea/executional device which is gibberish conversation and which resolves any argument playfully. The whole idea is to show that its irresistible and you can’t stop eating it even if you are in a middle of tough conversation. This TVC was created for the South East Asia region. |
Media Type | Television |
Length | |
Market | Malaysia, Philippines, Thailand |
Executive Creative Director | Ravi Shanker |
Managing Director | Sony Nichani |
Creative Director/ art director | Swapnil Kambli |
Art Director | Anastasia |
Account Director | Roma Das |
Agency Producer | Yuni |
Production Company | Stink Films |
Director/ Production Co | Diego Nunez Irigoyen |
Executive Producer | Desmond Loh |
Producer | Evie Yeo |
Director of Photography (DOP) | Mischa Lluch Gustafson |
Editor | Fong |
Copywriter | Ravi Shanker |
Account Manager | Mira Amira |
Music | Massive Music |
Producer | Anne Prakaiwat Guyon |