Julian Morgan
Strategist at Rethink
New York, United States
TitleHeinz Bottleneck
Agency
Campaign Heinz Bottleneck
Advertiser Heinz
Brand Heinz
PostedNovember 2021
Business Sector Mayonnaise, Ketchup, Mustards
Story We partnered with Waze to use their apps built in navigation and speed tracking system to target Canadians across the country who were stuck in traffic. If they were going the same speed as Heinz ketchup (0.045 km/h) they were targeted with a special offer that allowed them to redeem a bottle of Heinz Ketchup.
Media Type Digital
Chief Creative Officer
Executive Creative Director
Associate Creative Director
Art Director
Art Director
Copywriter
Designer
Studio Designer
Chief Strategy Officer
Strategist
Broadcast Producer
Digital Producer
Editor
VFX Artist
Colorist
Account Director
Account Director
Account Manager
Sound Design Company

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