Title | Heinz Bottleneck |
Agency | Rethink Communications Inc. |
Campaign | Heinz Bottleneck |
Advertiser | Heinz |
Brand | Heinz |
Posted | November 2021 |
Business Sector | Mayonnaise, Ketchup, Mustards |
Story | We partnered with Waze to use their apps built in navigation and speed tracking system to target Canadians across the country who were stuck in traffic. If they were going the same speed as Heinz ketchup (0.045 km/h) they were targeted with a special offer that allowed them to redeem a bottle of Heinz Ketchup. |
Media Type | Digital |
Chief Creative Officer | Aaron Starkman |
Executive Creative Director | Mike Dubrick |
Associate Creative Director | Zachary Bautista |
Art Director | Zachary Bautista |
Art Director | Danielle Zablocki |
Copywriter | London Choi |
Designer | Tulio Pinto |
Studio Designer | Justin Chan |
Chief Strategy Officer | Sean McDonald |
Strategist | Julian Morgan |
Broadcast Producer | Alex Butt |
Digital Producer | Kyle Hicks |
Editor | Emmett Maloney |
VFX Artist | Emmett Maloney |
Colorist | Emmett Maloney |
Account Director | Amy Greenspoon |
Account Director | Kai de Bryun Kops |
Account Manager | Allie Kennedy |
Sound Design Company | Grayson Music |