| Title | Swile - The most useless card right now |
| Brief | The Swile card can essentially be used in restaurants, stores, theaters, cinemas, sports clubs… In short: all the places that were closed during the pandemic.But instead of waiting for « the right moment » to launch this new card and finding themselves lost in advertising noise post-lockdown, Swile decided to take advantage of this awkward situation, and launched its card through a self-deprecating, humorous campaign.The campaign was broadcasted on billboards (outdoor, bus, subway and train stations) in major French cities. |
| Agency | STEVE |
| Campaign | La carte la plus inutile du moment |
| Advertiser | Swile |
| Brand | Swile |
| Posted | November 2021 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | Swile is the first smartcard that combines all employee benefits: meal tickets, gifts, transport, holiday vouchers and even personal money. |
| Media Type | |
| Executive Creative Director | Guillaume Lartigue |
| Directrice artistique | Julie Greffier |
| Copywriter | Antoine Barth |
| Chief Marketing Officer (CMO) | Anne-Carole Coen |
| Brand Director | Vincent Colonna-Cesari |
| Head of Creative | Vincent Lefeubvre |
| Brand Manager | Manon Chassagnon |
| Head of Paid | Vianney Beghin |
| Group Account Director | Diane De Plas |
| Strategy Director | Diane de Plas |
| Project Manager | Pierre Espiet |