| Title | #ChainOfBetters |
| Agency | DENTSU CREATIVE |
| Campaign | #Chain of Betters |
| Advertiser | Western Union |
| Brand | Western Union |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities. The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate betters, but with one important provision: the nominator will be entrusted to making the idea happen. The global campaign, created by mcgarrybowen, London launched on social media with a film View video showing how a chain of good deeds around the globe has been kick-started by Western Union, offering individuals the opportunity to nominate a ‘better’ to happen within the community around them. The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place. Please see attached press release and images. If you have any questions, please do not hesitate to ask. |
| Media Type | Web Film |
| Length | |
| Market | United Kingdom |
| More Information | www.chainofbetters.com |
| Creative Director | Richard Holmes |
| Creative Director | Remco Graham |
| Creative Team | Matt Leach |
| Creative Team | Jess Oudout |
| Account Planner | Nicole Kirkland |
| Producer | Charlotte Stirrup |
| Digital Producer | Emma Hodson |
| Business Director | Louise Lang |
| Account Director | Michelle Dunn |
| Account Director | Brooke Del Gallego |
| Advertising Manager | Simonetta Rigo |
| Digital Production | Media.Monks |
| Media Agency | MullenLowe Profero |
| Account Planner | Suri Patel |
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