| Title | This Is Beating the Odds |
| Agency | DENTSU CREATIVE |
| Campaign | #Chain of Betters |
| Advertiser | Western Union |
| Brand | Western Union |
| Date of First Broadcast/Publication | 2016 / 3 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Siba’s dream is to become one of the country’s first female commercial pilots, a big ask in an industry where more than 95% of the world’s pilots are male. This isn’t made any easier by her family’s economic situation – they’ve been giving everything they have to help Siba achieve her dream, but even so, paying for training was expected to take years. |
| Media Type | Web Film |
| Length | |
| More Information | http://www.chainofbetters.com/ |
| Media Agency | MullenLowe Profero |
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